LMC’s relationship with BCHA began in the Spring of 2017 when we worked closely with Eric Ruf, CEO to develop and launch a brand that all staff and board of directors approved of – one that would give them a reputable presence in their region and make them the trusted go-to organization for healthcare needs.
Branding & Graphic Design
With the project at hand, this was more of a rebranding. The necessity of this was apparent, as each site came with their own identity, but all while still operating under one parent company – BCHA! This is when we had to brew some coffee, and sit down to strategize.
We wanted to create a clean, easy-to-read, modern brand that would allow for a complete logo system to be executed. Logo systems are commonly used for brands that have a parent association and smaller offices that branch out from the parent brand. This allows for easy recognition and relation of the branches as being a part of the parent brand, creating brand continuity and equity.
By rebranding BCHA and creating a logo system, we would re-introduce the brand to the community and easily communicate the relationship Barbour Community Health Association has with each clinic. This positioned BCHA for growth by developing and designing brand assets that were clear, authentic, and harmonized with its services and messaging throughout newly-acquired locations.
Blue and grey, traditional healthcare colors, not only pay tribute to the civil war ties in the region but also are soothing, calm, and modern.
This pinwheel icon execution demonstrates a connection between the clinics by having all the separate pieces of the icon come together to create the whole. This icon also communicates growth, progress, and productivity.